The Perceptions of Beauty - 2321 Words

There is a young girl, right now, staring in a mirror in a New York shopping mall observing her expanding waist. There is a girl, right now, forcing herself to run an extra mile so she can eat her favourite cheesecake tonight. There is a girl, right now, lying helplessly on an operating table about to go under the knife. There is a girl, at this very moment, wishing she was the beautiful Heidi Klum prancing down the runway of a Hollywood fashion show. The saying ‘beauty is in the eye of the beholder’ is a complex phrase with many underlying questions. Different people possess different kinds of beauty and different cultures disagree on what is considered beautiful and what is not. So the question remains; why do physical attributes play†¦show more content†¦The researcher suggests that long hair demands time and energy for growth and grooming so extended locks advertize both health and wealth (Somes 2008: 30). Even though the quality ‘beauty’ does e xist, there are differences of the ideal beauty from one culture to the next. â€Å"In the Western Africa Tribe young women choose their husbands on the basis of their beauty: The contestants take part in the yaake, a line-up which they sing and dance, rolling and crossing their eyes. They keep this up for hours, aided by stimulating drugs beforehand. Throughout all of this, old ladies hurl criticisms at those who do not live up to the Fulani idea of beauty† (Wolf 1990: 42). Not all cultures regard thinness as a means of beauty. For example, in Belize two ideal body types for women are accepted as beautiful. A woman can be shaped like â€Å"a bottle of coke with hour glass curves, or resemble a bottle of Fanta with less at the top and more at the bottom† (Blakeslee 2007: 26). For women in Belize it is shape, not size that they dress to accentuate (Blakeslee 2007: 24-27). Similarly, not all cultures view muscularity as the ideal beauty for men. Dr. Harrison Pope, a Harv ard Psychiatrist constructed a machine called a somatomorphic matrix, which measured ones body image perception. A male subject is asked to look at a computer screen where he will see a picture of a male. He is asked to adjust the size of the man according to muscularity and levelShow MoreRelatedPerception of Beauty1330 Words   |  5 Pagesgrimace, gesturing casually in the direction of books, stuffed animals, board games,or really anything but that doll. Now honey, why would you ever want to buy anything like that? Why indeed? Barbie dolls are on of the many unreal standards of beauty floating around our perilous modern society. Children consider them innocent playthings, or collectible figurines, but they are really a prime example of just how young, impressionable minds can be shaped by the this centurys demanding culture.Read MoreThe Global Perception of Beauty1768 Words   |  8 Pageshas a tremendous influence upon global beauty culture, social construction and the perso nal self-esteem of individual women, worldwide. Society’s dependence upon media constructs our perception of reality on a daily basis, transforming the beauty culture on an international level, while the cosmetic industry profits. On a global scale, only 2% of women believe they are beautiful, excluding almost three billion around the world from the feeling of self-beauty; a figure that steadily increases interchangeablyRead MoreSociety s Perception Of Beauty1148 Words   |  5 PagesBeauty is a perception we hold in society as what is attractive or not. Our perception of beauty is a social construct, meaning that it is made through society through its depictions of beauty. In our society today, our perception of beauty is shaped through the media, since the media portrays specific standards of beauty that people feel they must follow. Although media portrays beauty across different races and ages, society’s perception of beauty is skewed towards a specific and esta blished standardRead MoreSociety s Perception Of Beauty1193 Words   |  5 PagesBeauty is a socially constructed perception regarding what is seen as attractive or not. Our perception of beauty, as stated previously, is a social construct, meaning that it is made through society and the people who are part of it. In our society today, our perception of beauty is shaped primarily through the media, since the media portrays specific standards of beauty that people feel they must follow. Although the media is perceived to portray beauty across different races and ages, society’sRead MoreThe Influence of Media on Perception of Beauty2091 Words   |  9 PagesThe influence of the media on our perception of female beauty Defining beauty is not without its challenges: look up the definition of beauty in any english dictionary and one will be met with an ambiguous description similar to this: A combination of qualities that pleases the intellect or moral sense (Newman 2010) acknowledges the dilemma in asking what beauty is. She maintains we grope around the edges of the question as if trying to get a toe-hold on a cloud. We know it whenRead MoreMedia s Influence On The Perception Of Beauty1389 Words   |  6 Pagesdefine beauty? The answer is seemingly yes, though agreement on said definition(s) is an entirely different matter. Some concepts have the luxury of general consensus. Of course, where there is consensus on definition, there will be debate on operationalization. Nothing remains unchallenged. Beauty, however, is in a class of the transient, the ineffable, and the ephemeral. The word is just a word, but the identity ascribed to it is of the mysterious. So how does one begin to define beauty if suchRead MoreThe Fashion : Unrealistic And Harmful Perceptions Of Beauty1500 Words   |  6 PagesThe Fashion Industrys’ Unrealistic and Harmful Perceptions of Beauty As you are flipping through the pages of any fashion magazine, you see that they are plastered with freakishly skinny, young women made up to resemble perfect barbie dolls. If you are the average american girl, you would probably be feeling a little more insecure about yourself than when you first opened the magazine. You begin to realize everything that you wish you could look like and are stuck comparing yourself to images thatRead MoreBeauty Is a Reflection of Culture and Perception Essay809 Words   |  4 PagesHow beauty is perceived and what beauty is defined as is a very controversial topic. Beauty is a reflection of one’s culture and perceptions. However, one’s idea of beauty may become contorted. This results in a misperception of what beauty really is. Society makes it out to be a perfect model or celebrity that no one can compare to. In order to understand why beauty is not a universal idea, one must know what beauty is, what each culture perceives as beau ty, and the misperception society gives peopleRead MoreMedia s Perception Of Beauty For Women933 Words   |  4 Pages When I watched Slim Hopes I was quickly reminded of the impact media has on the definition of beauty for women. The introduction of the video caught my attention and set the tone for the rest of the video. The introduction was versatile in its showcase of the medias impact on ones perspective. Jean Kilbourne is knowledgeable about the media’s perception of beautiful women, and how through history they have carried out that agenda. The main point of this video Slim Hopes is to educate viewers onRead More Different Perceptions of Beauty in Nature Essay1558 Words   |  7 PagesDifferent Perceptions of Beauty in Nature Ralph Waldo Emerson derived his philosophy of transcendentalism from ideas of Plato. According to Emerson, one has to have a very sensual relationship with beauty and nature in order to reach this transcendence. However, Emerson’s outlook on beauty as written in Nature is very different from what Plato wrote in The Republic. Interestingly, these differences will result in different methods for attaining the same state of transcendence. I believe, however

Enforcement Of Church And State Essay - 1329 Words

The Enforcement of Church and State There are many beliefs in the world that are held dear to one’s heart. None so much, as a belief in a â€Å"higher power† or God, whichever is more acceptable. Our founding fathers left a civilization where the church and government worked hand in hand. They settled this land with the dream that one day they would be free from a government telling them how and when and where to worship. In the Constitution, the very first amendment that was penned had to deal with the freedoms of expression and worship. â€Å"Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to†¦show more content†¦Today, we have so many different religious beliefs that it is hard to keep track of them. We try to accommodate one religion without offending the other and it seems impossible to do. The question begs to be asked, â€Å"How much of t he government should be in religious decisions?† Over the last five or six decades, many important decisions have been handed down from the Supreme Court concerning religious practices and beliefs. Some of the most notable decisions would be the case of Engel v. Vitale in 1962. This case concluded that public schools could no longer hold a prayer to start the day out. Justice Hugo Black stated, â€Å"It is a matter of history that this very practice of establishing governmentally composed prayers for religious services was one of the reasons which caused many of our early colonists to leave England and seek religious freedom in America. ... Neither the fact that the prayer may be denominationally neutral nor the fact that its observance on the part of the students is voluntary can serve to free it from the limitations of the Establishment Clause ...† (Longley). In this case, the courts outlined the position of church and state by saying that public schools, which are su pported by federal funding, could not support a religion. In 1971, another case was decided that gave the courts a three-pronged test for determination of religious practices. ThisShow MoreRelatedProhibition Of Alcohol Is A Realistic Goal Or Not?1386 Words   |  6 Pagesprohibition of alcohol in Canada was a realistic goal or not. This essay will argue that it was unrealistic for three reasons; Non English-Protestants were being forced into a law they did not agree with, there was the struggle of enforcement, and lastly the escalated violence and crime it resulted in. First of all, prohibition caused opposition from those who felt they were being forced into a law pushed forward by the Methodist church, such as Roman Catholics ( French-speaking Canadians), immigrantsRead MoreAnalysis Of The Movie Mississippi Burning Essay1169 Words   |  5 PagesAnalytical Essay Introduction The movie Mississippi Burning (Colesberry, Zollo, Parker, 1988) and the reading, â€Å"Narratives of Redemption† (Romano, 2006) are very similar in their portrayal of white intervention and the responsibility held in racism and prejudice prevention. This viewpoint places whites on a pedestal and also on the side of loathing, while African-Americans sit back and watch as helpless victims make an effort towards change, but can not do anything to stop the terrible thingsRead MoreEssay On Emergency Manager1031 Words   |  5 Pages Certified Emergency Manager Essay Thomas Phillips Grand Canyon University: EMM-600-0500 August, 2017 Introduction Active shooter incident occurrence have risen at an alarming level. In the eight years following the 1999 incident in Columbine, an average of five active shooter incidents happened annually. By 2014 that number had increased threefold (Fabbri, 2014). Law enforcement and rescue personnel should prepare to respond effectively should this scenario occur within theirRead MoreRel321 Asu1103 Words   |  5 PagesREL321 25 March 2012 First Portfolio Essay Assignment Hey Diana, I am writing this letter today with hopes to inform you about a religions course I am taking. I know you are a history guy so I thought it would be interesting to write about the religious history of America. The United States happens to be one of very few major nations in history to be founded and established on principles of separation of church and state. This book I am reading, â€Å"The Religious History of America†, by Edwin GaustadRead MoreShould Laws Protect Individual Liberty or Benefit Civil Society1716 Words   |  7 Pagesought to be enforced by law to create a morally upright society. However, the debate originated much earlier. Rolling back to begin with John Stewart Mill. Mill did not write specifically on law and morality, however the thesis place forth in his essay set up noteworthy argument on the anti-enforcers aspect of law and morality as a result of he believed in individual liberty. Mill believed individuals should be given liberty to do what they want unless they harm others. Consistent with Mill,Read MoreAnalysis Of Letter From Birmingham Jail1542 Words   |  7 PagesChristian Leadership Conference, it is his responsibility to travel as the congregation needs and he was invited by members within Alabama. Secondly, he reasons that morally he is committed to going wherever the cause of injustice leads him. King states that he can’t stand by with the issue at hand, saying, â€Å"Injustice anywhere is a threat to justice everywhere† (1). Everything is tied together and Dr. King expresses the importance of the connection Americans share. He uses this statement to conveyRead MorePublic Awareness Campaigns Through Social Media Essay1597 Words   |  7 Pagesbeginning of this essay, the Internet pornography industry generated about 2.8 billion USD, in 2006 alone, and as mentioned in the â€Å"erotic services† postings, Craigslist.org was es timated to produce $80 million in annual profits for the website. Now, even though many criminals can and do use the Internet to conduct unlawful activity, the United States Courts have consistently supported the idea of an â€Å"open net† that Congress has strongly asserted that the policy of the United States is to â€Å"preserveRead MoreReligion in School: Publicized or Privatized? Essay example1353 Words   |  6 Pages(Wilson, 2006, p.11). Having religion included in the public school system is one of the most difficult issues to debate. When should the separation of church and state come into play? The fact that not everyone holds the same religious faith brings up the question of whether religion should be either public or privatized in schools. This essay will explain the history and background of religion in public schools, viewpoints of conservative and liberal elites on religion, and whether the issueRead MoreComparing Martin Luther King Jrs Letter from a Birmingham Jail and Amata Millers The Many Faces of Social Justice1387 Words   |  6 Pagesof social justice. One can interpret both of these essays as literature promoting equality and ending issues of racism. However, a thorough analysis of each work indicates that both authors advocate a difference approach in achieving what are similar ends. An examination of the authors respective works indicates that Millers methodology is more applicable to the author than Kings is. King Jr.s definition of social justice within his essay is civic equality between Caucasians and those of AfricanRead MoreThe Unwritten Code1350 Words   |  6 Pagesgiving information about another police officers wrongdoings is considered an act of betrayal. Other terms for the code include: â€Å"The Thin Blue Line,† and â€Å"The Wall of Silence.† Police academies across the nation are close-knit communities of law enforcement. From the first day on the job to the last, every officer is supposed to count on one another for support. Time after time, we see stories on the news of officers committing criminal acts and being put on trial for it. Rarely, do we see officers

Essay on The Doni Tondo Michelangelo - 1044 Words

In the contemporary art world, where artists bring interdisciplinary elements and combine them in a mixture of genius and creativity, three and two-dimensional pieces are by no means exclusive in nature. The Donni Tondo, Michelangelo Buonarrotis tempera on panel with oil flourishes, although characteristically High Renaissance, projects a legacy of exploration and growth that may appeal to contemporary artists whose artistic sensibilities favor the combination of artistic platforms. Michelangelo’s portrayal of The Holy Family embodies the essence of his artistic orientations, and provides us with a glimpse into the mind of such a multifaceted man. His genius and excellent craftsmanship seem to exhibit his artistic might and abilities in†¦show more content†¦That being said, with the Donni Tondo, we see Michelangelo as a confident and assured young artist, but not immune to the art movements of the time. Influences from Leonardo Da Vincis cartoon for The Virgin and Chi ld with St. Anne are evident (Figure 3 and 4). In fact, the young Michelangelo must have felt quite intimidated by Leonardos seasoned artistry and intellect. Although composition-wise, the painting features a similar pyramid arrangement to that of the cartoon, as well as an analogous siting placement, it is important to note how unlike Leonardo, Michelangelo was. While Da Vincis sfumato softened harsh lines by allowing tones and colors to shade gradually into each other (Figure 5); Buonarrotis hatching and crosshatching produced the chiaroscuro effect in a much bolder and aggressive way (Figure 6). Furthermore, Michelangelos colors were vibrant from the tempera, and bright and bold due to the oil flourishes, whereas Leonardos palette evoked a dark and mysterious atmosphere. By looking at Michelangelos work, we take a glimpse into the mind of the man; every piece is expressive of his faculties. In the Doni Tondo, we can see a young artist, proving himself once again through the use o f the old masters tricks. His distinct maniera, (Italian for manner or style) soaks up Leonardos influences and projects it with supreme individuality and uniqueness. HisShow MoreRelated Michelangelo Essay594 Words   |  3 PagesMichelangelo Michelangelo Buonarrotti, although considered by many a Florentine, was actually born in Caprese, Italy in 1475. Michelangelo was an inspired artist of the Renaissance period. He and Leonardo DaVinci were considered to be the two greatest figures of this highly artistic movement. Michelangelo was a highly versatile artist and was involved in sculpting, architecture, painting, and even poetry. .At the age of 13, he was apprenticed to Domenico Ghirlandaio, who at the time wasRead MoreThe Controversial Restoration of the Sistine Chapel849 Words   |  3 Pages The restoration of the Sistine Chapel in the 1980’s and 90’s was very controversial. This issue began because Michelangelo, the painter of the Sistine Chapels ceiling, did the painting as a fresco. This means that the paint was absorbed in the wall, thus becoming part of the wall itself. Like many other walls and building, over time they began to crack and deteriorate. During the time of the consideration of t he restoration of the chapel, the fresco had been up for over 500 years. As one would expectRead MoreThe Art of Michelangelo Essay1685 Words   |  7 Pagestown of Caprese, Italy, an artist was born by the name Michelangelo Lodovico Buonarroti Simoni. Michelangelo was born second of seven brothers to a small family outside of Florence, Italy. His fathers name was Leonardo di Bunnarotto and his mothers name was Francesca Neri. His father worked as the Mayor of Caprese which he considered their own town a part of the city of Florence. His mother was frequently ill, and died when Michelangelo was six. He and his six brothers were then left with anRead More Nicolas Poussin Essay2850 Words   |  12 Pagespainters of the High Renaissance. The Holy Family on the Steps has a pyramid like affect with the central figures. This is believed to have come from Poussins study of The Canigiani Holy Family, Raphael; Holy Family with Saints, Palma Vecchio; Doni Tondo, Michelangelo; and Madonna and Child with St. Anne, Leonardo (Hibbard, 51). From studying these painting you see that Poussin choose a broader based triangle for his group and a lower point of view. The closest association to Poussin’s triangular composition

Companies Or Across National Borderlines †Myassignmenthelp.Com

Question: Discuss About The Companies Or Across National Borderlines? Answer: Introduction Global marketing, often referred as, International marketing, is the form of marketing which is carried out by various overseas companies or across national borderlines, which includes identification of market, marketing, targeting the markets, mode selection and also implementing some strategic decisions for competing in the international markets. The world is becoming increasingly global in the terms of production, capital, technology, people, business and information (Mobley, Wang Li, 2012). The report mainly discusses about a well known Australian based organization, Technology One which is one of the most important and leading organizations operating in the information technology field. Founded in the year 1987, it is currently in the leading position in the market of Australia (TechnologyOne. 2017). The report highlights the realistic market entry options for the organization in the target market, including the advantages and disadvantages along with the reasons. Furthermore, it identifies the potential market segments, that is, the target markets and their way of servicing. It discusses about the marketing strategies, the positioning strategies and the future prospective of the company and recommendations, with a brief explanation of what Global marketing really is. Summary from the previous assignment The Global marketing can be defined as the art of conveying and conceptualizing a final service and product across the world, in the hope of achieving the international marketing community. If Global marketing is done correctly and properly, then it has the power to take any company to its next level. Various strategies should be implemented, keeping in mind the region or the place the company is marketing its products. For example, the menu of any restaurant say, KFC varies from place to place, based on the region or location the restaurant is serving. Any company focuses its marketing on its items which are popular within the country. Global marketing is very important for the companies which provide services and products that are having a universal demand, such as food, automobiles, household items and others (Kraidy, 2017). From the previous assignment, it is evident, that the organization has huge opportunities in the market of China. However, there are many issues which they may face. It is highly important for them to overcome the challenges effectively and efficiently, in order to grab the global opportunities. The competitive nature of the organization has also been analyzed in the previous assignment. There are certain threats and weaknesses of the organization which can however be overcome. Effective implementation of the business strategies can help them gain more market share in the international platform (Chow, 2015). Screening of Market Selection Presently, China leads the world in the information technology field. It is regarded as the worlds innovation hub. Therefore, in the previous assignment it was concluded that the organizations opportunities in the Chinese Market are huge. The selection of the market is done, keeping in mind, the political environment, growth, economic status, social environment and others. Among all those, Chinas business friendly initiatives and political structure, helps in attracting foreign investors. The socialist state is under the dictatorship of peoples democracy which is led by working class. It is based on peasants and workers alliance. Thus, the country is in its developing stage, generating innovations due to its political structure, which has helped them, become the innovation hub of the world. Moreover, the availability of skilled and cheap employees is also beneficial in this business scenario (Bradley et al., 2012). Overseas market selection process In this part of the report, the five stages of overseas market selection are discussed. Firstly, segmentation is done in the selection process that is, dividing the market into subsets of the consumers common needs or demands or characteristics. Market segmentation is done after measuring the size of the markets purchasing power; accessibility that is, the degree of service; sustainability or profitability and action ability. Secondly, selection of the market is done based on the segmentation criteria, after development and screening of the segments (Dunn, 2016). Thirdly, micro segmentation is done, which are the general and specific characteristics. The factors like geographic, linguistic, political, demographic, economic, industrial, technological, religion, education, social, culture, personality, lifestyle and attitude plays an important role in the micro segmentation process. Fourthly, the availability of skilled and cheap workers effects the international market selection. Last but not the least, selecting or choosing the right mode to enter the market, which can be direct or indirect. Direct modes include the distributors or the agents who export directly and indirect modes refer to the broker, export department, trading companies and export agent buyers (Dunning, 2012). There are vast off shoring advantages for manufacturing in the country of Mexico, thus, it is becoming one of the major and largest economy of manufacturing in the world. From aerospace to electronics and automobile manufacturers, a wide range of industries are strategically planning to make use of Mexicos resources, in this highly competitive world. There are huge advantages in manufacturing at the Mexican companies, using their resources and labor, thus, Technology One will have high opportunities in operating their business effectively and efficiently in the Mexican market (Ertug et al., 2013). Reason to choose Mexico The reasons for choosing this new market are discussed in this part of the report. Firstly, the advantage of saving costs, with skilled and cheap labors with affordable infrastructure. Secondly, manufacturers can easily export their products at cheap rates. Thirdly, Mexican labors are cheap as well as qualified, with 93% literacy rate. It makes product manufacturing possible at the country itself. Fourthly, Mexicos culture, environment and robust economy help the business in mitigating and balancing economical risks effectively. Last but not the least; it is easier to enter the market of Mexico as well as beneficial doing business in that country, due to favorable accessibility of shelter and business climate (Jadhav, 2012). Objectives The performance planning of any organization refers to the operational and strategic planning processes, which requires capturing of information source in order to drive and measure the performance of the organization and its behavior. It is important to document the organizations unique strategic objectives and vision. Usage of planning templates helps in tracking the implementation, which in turn reflects the differences in scale, terminology, structure and time frames. It is important to align planned activities as well as strategic goals (Khan, 2012). The main objective of the Technology One organization is specific, that is to hit the international platform, in terms of financial and market share. It is measurable as the progress can be tracked throughout, achievable as it is realistic and practical and taking the market into consideration, it is attainable. It is relevant as it will help in contributing to the Mexican society. Moreover, it is time bound as the company will esta blish in less than a year because of its fame in other countries (Jadhav, 2012). Alternative market entry strategies as a new company The market entry strategy refers to the planned way of delivering and distribution of services or products to some new target market. It is the way of establishment and management of contracts in some foreign country. Establishing an industry in the Mexican market will be beneficial for Technology One organization. The alternative strategies to be undertaken are, directly setting up an entity, exporting products, usage of resellers or distributors, outsourcing, licensing, franchising, joint ventures and others (Kraidy, 2017). These are advantageous for the company. However, there are few challenges or disadvantages for starting an industry at the Mexican market, those are discussed here. Issues related to security as it is a developing country, labor unions, logistics and financing, availability of adequate resources, bureaucracy and cultural differences can pose a serious threat for the companys growth and progress (Mobley, Wang Li, 2012). Moreover, selection of a target market helps the company to understand what type of audience they are catering to. The advantages are; higher sales value, higher chances of developing strong brand value or equity, operational costs become lower and fewer resources are needed. The challenges are; it becomes costly while developing a specific target market, risks may arise as the seller may have a wrong perception of the customers needs and desires, limitations of the market strategy and selection of market may limit the companys income (Stevens et al., 2012). The advantages for the generic strategic options are; cost leadership strategy which consistently helps in reducing the business costs, differentiation helps in emphasizing the strengths of production and resale, focusing on the cost and differentiation focus approach. The challenges are; by stressing too much on the competing brands the company may fail to take care of the customers demands and needs, technological challenges may arise, cost inflation and others (Hill, Cronk Wickramasekera, 2013). Having analyzed the advantages and disadvantages of the alternative strategies, it can be said that starting a new venture strategy would be beneficial for the company because it is a well established organization in Australia, with the consumers highly satisfied with their services. Selection of the target market when entering the new country would be disadvantageous. This is because, the company will not be fully aware of the Mexican culture and diverse group of people as well as their requirements. Moreover, the company should be well aware of the new set of competitors in the new country, thus, these factors must be kept in mind (Cavusgil, Ghauri Akcal, 2012). Alternative target market selection Each and every customer has some specific choices, demands and desires. The factors that play a major role, while selecting a target market, is the customers age, gender, probable behavior, lifestyle and others. Typically, it involves segmentation of the market, targeting the global markets, positioning as well as repositioning offerings, niche marketing and concentrated marketing. The preferred strategy is targeting the global markets as it helps in getting brand recognition on the international platform. Technology One is a leading market in Australia, therefore, the customer base is strong. It will not be a problem for the company to position its market in some other developing company, preferably Mexico. The main market of the company is the family focused shoppers who can be served with a huge range of technologies, youth as they love changes, the business market as well as the government market with cyber security services (Walker, 2015). Market selection process While selecting the market the following processes are to be undertaken by the company. Market segmentation helps in dividing the market into subsets of the consumers common needs or demands or characteristics. It is basically done by measuring the size of the markets purchasing power; accessibility that is, the degree of service; sustainability or profitability and action ability. Micro segmentation helps in identifying the general and specific characteristics, that is, the factors like geographic, linguistic, political, demographic, economic, industrial, technological, religion, education, social, culture, personality, lifestyle and attitude. The availability of skilled and cheap workers as well as the right mode, effects the international market selection (Tang, Yang Wu, 2016). Target market selection process through alternative entry modes to Mexico It is easier to enter the market of Mexico because of the advantage of saving costs, availability of skilled and qualified workers at cheap rates, the business climate of the country helps in balancing the risks and exporting products at cheap rates. Importing distributors helps in developing a good relationship with the target market as well as better information feedback. Indirect exports helps in getting fast accessibility to the market with no financial or little financial commitment. Moreover, it has low risk rates (Beamish, 2013). Possible positioning for each target markets The possible positioning for each target markets are, directly setting up an entity, exporting products, usage of resellers or distributors, outsourcing, licensing, franchising, joint ventures and others. Directly setting up an entity will be advantageous for the company. However, there are few challenges or disadvantages for starting an industry at the Mexican market. Issues related to security as it is a developing country, labor unions, logistics and financing, availability of adequate resources, bureaucracy and cultural differences can pose a serious threat for the companys growth and progress (Walker, 2015). Alternative generic strategies The Porters most effective generic strategies are cost leadership strategy, differentiation strategy and focus strategy, which fits with the corporate level strategies. Cost leadership strategy consistently helps in reducing the business costs, differentiation strategy helps in emphasizing the strengths of production and resale, focusing on the cost and differentiation focus approach. Focus strategy helps in focusing on the customers needs and requirements building a strong base of customer loyalty (Beamish, 2013). Recommendations Having discussed the situation of Technology One organization, it can be recommended that it is easier to enter the market of Mexico because of the advantage of saving costs, availability of skilled and qualified workers at cheap rates, the business climate of the country helps in balancing the risks and exporting products at cheap rates. Importing distributors helps in developing a good relationship with the target market as well as better information feedback. Indirect exports helps in getting fast accessibility to the market with no financial or little financial commitment and lower risks rate (Khan, 2012). The factors that play a big role, while selecting a target market, is the customers age, gender, probable behavior, lifestyle and others. It involves market segmentation, targeting the global markets, positioning as well as repositioning offerings, niche marketing and concentrated marketing. The preferred strategy is targeting the global markets as it helps in getting brand recognition on the international platform. Technology One is a leading market in Australia, therefore, the customer base is strong. It will not be a problem for the company to position its market in some other developing company, preferably Mexico (Stevens et al., 2012). The positioning for each target markets are, directly setting up an entity, exporting products, usage of resellers or distributors, outsourcing, licensing, franchising, joint ventures and others. These are advantageous for the company. However, there are few challenges or disadvantages for starting an industry at the Mexican market. Issues related to security as it is a developing country, labor unions, logistics and financing, availability of adequate resources, bureaucracy and cultural differences can pose a serious threat for the companys growth and progress (Jadhav, 2012). The advantages for the generic strategic options are; cost leadership strategy which consistently helps in reducing the business costs, differentiation helps in emphasizing the strengths of production and resale, focusing on the cost and differentiation focus approach. The probable challenges are; by stressing too much on the competing brands the company may fail to take care of the customers demands and needs, technological challenges may arise, cost inflation and others. However, it is being expected that effective implementation of the strategies can help Technology One gain more market and financial share in the global platform (Dunning, 2012). References Beamish, P. (2013).Multinational joint ventures in developing countries (RLE International Business). Routledge. Bradley, S. W., McMullen, J. S., Artz, K., Simiyu, E. M. (2012). Capital is not enough: Innovation in developing economies.Journal of Management Studies,49(4), 684-717. Cavusgil, S. T., Ghauri, P. N., Akcal, A. A. (2012).Doing business in emerging markets. Sage. Chow, D. (2015).The Legal System of the People's Republic of China in a Nutshell, 3d. West Academic. Dunn, D. H. (Ed.). (2016).Diplomacy at the Highest Level: The evolution of international summitry. Springer. Dunning, J. H. (2012).International Production and the Multinational Enterprise (RLE International Business). Routledge. Ertug, G., Cuypers, I. R., Noorderhaven, N. G., Bensaou, B. M. (2013). Trust between international joint venture partners: Effects of home countries.Journal of International Business Studies,44(3), 263-282. Hill, C. W., Cronk, T., Wickramasekera, R. (2013).Global business today. McGraw-Hill Education (Australia). Jadhav, P. (2012). Determinants of foreign direct investment in BRICS economies: Analysis of economic, institutional and political factor.Procedia-Social and Behavioral Sciences,37, 5-14. Khan, I. (2012). Impact of customer satisfaction and retention on customer loyalty.International Journal of Scientific Technology Research,1(2), 106-110. Kraidy, M. (2017).Hybridity, or the cultural logic of globalization. Temple University Press. Mobley, W. H., Wang, Y., Li, M. (Eds.). (2012).Advances in global leadership. Emerald Group Publishing Limited. Stevens, R. E., Loudon, D. L., Gordon, G., Williams, T. (2012).Doing business in Mexico: A practical guide. Routledge. Tang, C. S., Yang, S. A., Wu, J. (2016). Sourcing from suppliers with financial constraints and performance risk. TechnologyOne. (2017).Technologyonecorp.com. Retrieved 31 August 2017, from https://www.technologyonecorp.com/about-us Walker, D. W. (2015).Kinship, Business, and Politics: The Martinez del Rio Family in Mexico, 1823-1867(Vol. 70). University of Texas Press.